A story of how Vodafone broke through inertia and learned behaviours to achieve the cultural and behavioral changes it needed to transform from a Telco to a Technology business. How, with a huge will and determination to transform but no clear path ahead, we chose endless KPIs to harness and 'measure' our transformation - but found that after the early quick wins had dried up (although they did deliver value) we plateaued and couldn't break through to the real transformation.

After truly realising (not just reading about) the **cultural ** significance of the journey, and appreciating that the outcomes, not the journey, is our focus - OKRs began to change our behaviour from the ground up and the momentum and progress began to organically drive itself.

Today we're delivering value faster, happier and more frequently than ever!