adidas AI Engineering at Scale: From Hype to Reality
Fernando Cornago, Global SVP of Digital and E-commerce Technology at adidas, shares a reality check on AI engineering at scale: where AI first delivered only 15% of 15% of the work, the three board-level AI use cases at adidas, why staying fast means going back to basics, the pressure and burnout teams feel, why AI is not about turning everyone into a coder, and the move from large cross-functional teams to tiny teams enabled by platforms.
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