This session will discuss the challenges that remain in DevOps adoption concerning toolchain sprawl, mid-tier maturity stickiness, and lack of respect for Conway’s Law. We will demonstrate how these challenges can be managed using the Value Stream Reference Architecture (VSRA) to organize teams and software architecture for efficient flow of value to end users. VSRA provides an holistic approach that mitigates flow entropy and improves organizational change management using analytical techniques that draw from graph theory, Team Topologies, and a new approach to reason about flow that we call the FINE equations. A case study at SAS Institute will be presented that highlights how the improvements delivered by VSRA allowed its Customer Intelligence division to go faster and smarter with fewer team dependencies and lower impediments to flow.