Almost overnight we have entered the frenzy period of the Age of AI. Boards, CEOs and technology leaders are scrambling daily to understand the impact. Some are finding this reminiscent to the early days of open source, and the edge it gave to enterprises whose developers adopted open source frameworks quickly. But the productivity benefits of Generative AI will be orders of magnitude larger than that of any programming innovation that came before it. We should now assume we are entering an era where coding is no longer a constraint of software delivery. Organizations continuing on their existing digital transformations path are akin to those plugging leaks in their central steam steam engine while their competition rebuilds the factory around electrification. In this talk I will overview some of the principles behind the shift, and provide guidance on initiatives you need to have up-and-running today in order to stay ahead of this tectonic shift.