Mattel has historically operated under a B2B business model, working with major retailers like Target and Amazon. As part of a digital transformation effort and in a sweeping response to the pandemic, Mattel created its own ecommerce platform and began nurturing relationships with and selling products directly to consumers. This entailed not only a business transformation but also heavy investment in new Direct to Consumer (DTC) digital experiences.Join this session for a behind-the-scenes peek at the product lines, culture, processes, technology and DevOps methodology that fueled recent successes, including the ‘Pink Project’, a lightning-fast answer to the summer’s hottest fashion trend– #BarbieCore.In this session, Alexis Hoopes and Randeep Arora will share:

Why Mattel needed to accelerate a 2 year ‘idea to consumer’ workflow by 20x

Mattel’s goals and challenges, on the road to D2C and DevOps, around people, culture, process and technology

Mattel’s approach, including adoption of DevOps processes and technologies and the criticality of DevOps Test Data Management (TDM) to ensure DevOps success