Markus Rautert, Vice President, adidas Global IT, leads the Platform Engineering & Architecture practice, which is dedicated to the design, creation, and operation of the next-generation architecture, technology services, and best practices that can be used by different product and project teams to create solutions faster and with higher quality.

As a technology enthusiast, Markus believes in the capability to co-create differentiating business solutions together with industry and software partners, combining cloud native and open source technologies with commercial platform offerings.

Markus has held several positions within adidas since 2006 in the European market organization, Sales, Marketing, and Enterprise Architecture. Previously, he worked for more than 7 years for Siemens AG in software development, architecture, and management consulting.

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Fernando Cornago, Senior Director Platform Engineering, in charge of the recently created Platform Engineering practice at adidas, where we design, build and run platforms and technologies to be used by the agile product teams, in collaboration and co-creation with them.

Fernando is a passionate team builder, agile practitioner, and a rusty coder. He’s background has been always leading development factories, among others for GFT or HP. He joined Adidas 3 years ago, first leading Global Software Development and later Platform Engineering, out of the main Software Engineering IT Hub adidas has created in Zaragoza (SPAIN).