Las Vegas 2019

Experimentation and Evolution with Wardley Maps

This session explains how Cat has used Wardley Maps to inform her always evolving strategy for the modernization of Ticketmaster's core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more. Attendees will leave ready to start Wardley Mapping right away!

CS

Cat Swetel

Engineering manager, Ticketmaster