After our experience report (keynote) in DOES18, where we explained the investment of the Company in DevOps with the creation of Platform Engineering, we are back to explain the progress done so far in our platforms and ways of working.

Fernando co-leads the Platform Engineering practice at adidas, where we design, build and run software-based and self-service platforms and technologies to speed up the value creation of the DevOps product teams, in collaboration and co-creation with them.

Fernando is a passionate team builder, agile and lean practitioner, amateur software architect and a rusty coder. Only through innovation, not only in software but also in teams enablement and new ways of management, we won't be disrupted.

He's a connector and community builder. Obsessed with measurement, feedback cycles and Continuous Improvement who has devoted his entire life to lead software development teams, in Companies such as GFT or HP. He joined Adidas in 2015, first leading Global Software Development and later Platform Engineering. Playing a key role into designing and heading up the creation and setup of the Software Engineering IT Hub adidas has created in Zaragoza (SPAIN).

Ben leads the Adidas and Reebok dotcom experience & optimization teams to design and build new premium experiences for the adidas & reebok consumers across the dotcom journey.

Ben is a product guy and excited about business opportunities enabled by technology and passionate about putting people in the centre of all activities.

Before Ben started working for Adidas, he was the CPO of REWE's on-demand shipping, pick-up & marketplace services. He was Head of Development and Senior Product Manager Marketplace & Shops at Rakuten before. He uses his e-commerce knowledge from all his previous projects, and scales them up to fit adidas's needs.