Team adidas comes back this year to describe the consolidation or DevOps and SRE practices across the whole IT Department, being now renamed as Technology.

Fernando Cornago, who has taken more responsibility and whose scope is extending towards Cloud and Connectivity, brings this year Daniel Eichten. Heading up Enterprise Architecture, Daniel will talk about adidas’ Cloud and Data Strategy.

Last but least, gamification is always a topic at adidas, we’ll see how this gets implemented all over business and tech.