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AI Summit Fall 2026
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The 5 Fatal Mistakes of Enterprise AI Deployment

Joe BeutlerJB
Head of Solutions Engineering, Strategics, OpenAI

Executives keep asking where to invest in AI, and the answers often go wrong in predictable ways. Joe Beutler of OpenAI draws on five recent executive conversations to name the mistakes: copying a peer's AI strategy, promising value without a plan to realize and measure it, trying to do everything yourself, stopping at engineering, and making every team wait for one mandatory platform. He asks where each business actually wins, what a build decision will still differentiate by launch, and how to measure cost per successful workflow. He also covers what an agent harness does, how to compare complete provider systems, and how delegation and enablement spread beyond engineers. Attendees will leave with questions to put to their own investment decisions, including how to give strategic teams an approved path alongside a shared platform, and a forecast of when these capabilities become table stakes.

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