Connect Feb 2025

Further Results of Our 500-Person GenAI and Developer Pilot

Fernando Cornago shares insights on his role in digital and e-commerce technology, focusing on a generative AI pilot designed to boost developer productivity. Initially met with skepticism, the pilot eventually demonstrated significant daily usage and improved efficiency. The discussion highlights the limited time developers spend on core tasks and the varying performance across teams, emphasizing the need for broader AI adoption and collaborative research on its effects.

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Fernando Cornago

Vice President Digital Tech, adidas

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Gene Kim

Founder, Author, IT Revolution