Leaders often ask others to do something big and new: make a huge change in how things get done, take on a daunting new challenge, or pivot away from something certain to something less so. In these high-stakes moments, how you structure your leadership communication can mean the difference between being a leader who people follow enthusiastically or a leader of an initiative that people are waiting around to see how it turns out. This talk will walk you through four essential pillars of communication and coach you on maximizing each pillar's value. Bonus content includes an overview of the five most common internal workplace motivations and how you might structure your communication to speak to all five motives.