Fernando will share how their continued journey towards Composability in Commerce allowed them to go not only faster, but 8 times more efficient, with 4 times more releases and half of the cost in 3 years at a scale of 1000s of engineers.

Looking into efficiency, but also into fun and focus they launched a massive pilot to study how GenAI can improve engineering productivity. The results are massively convincing. However, do you know that Gartner reports only 20% time on average of Engineers into their Code? Fernando will show adidas findings on which practices correlate with focus time vs waste.